Since its inception, social media was identified as the great marketing equalizer, helping small businesses strengthen their brand and expand their reach to new audiences at no cost. But when you only post ads to Facebook, it probably won’t do much for your brand or revenue. To get the most out of it, you need…
DetailsAs Google goes, so does internet search… and now Google is expanding its reach to help the more than 200 million U.S. adults who own mobile devices to search for info, products and more. On April 24, Google changed their search algorithm to rank mobile-friendly websites higher when the search is conducted on a mobile…
DetailsEmail seems to have fallen out of favor as a marketing tool. It may be because as consumers, we’re inundated with emails that aren’t remotely useful. Of the nearly 100 unsolicited emails I get daily, I automatically delete 99.5% without opening them. Of the .5% that I open, most are from trusted vendors or because…
DetailsSchema.org is a non-profit organization that may be changing the search game. In 2011 it unveiled a standard markup model (schema) that may well make keywords obsolete. This model codes content with html tags to make it easily identifiable to search engines. The primary goals are to: • Help search engines accurately identify the type…
DetailsImagine hosting an event. When guests arrive you’d point out the bathrooms, food and drink tables. You might introduce new arrivals to other guests and help start conversations. If it’s a business meeting you’re thinking about, you may provide a printed agenda so visitors know what they’ll be learning. When you greet new visitors on…
DetailsWant to attract new business? Know your customer. This advice might seem obvious, but how many small and medium-sized business owners really know the demographic information of their best customers? These are the repeat customers who’ve developed a loyalty to your business—and they are key to your long-term success. To get the best results from…
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