My compelling lifestyle articles for TriVita’s bi-monthly journal helped position them as a leader in nutraceutical formulas.
Grow Your Authority
Publish, publish, publish—then publish some more. Even if you’re working in a growing industry with little competition, demonstrate your expertise and value to your customers with relevant content. Publishing in industry journals– opinion pieces in business publications and free public relations blogs—are great ways to show your strengths; as well as regularly posting blogs.
Publish, publish, publish—then publish some more.
A monthly or quarterly newsletter with information that your customers appreciate helps strengthen their relationship with your business.
What information should you share?
Think about your customers’ needs and interests. If you distribute women’s health care products and your most profitable customers are women aged 38 -55 year old, what new information could you share that’s useful and will help them recognize you as an expert?
If you share information that shares the habits that can minimize hot flashes, readers will think of you each time they have a hot flash—and they may also think of your women’s health care products, too.
Contact me if you need help with:
- Identifying topics that will increase your authority and interest your best customers
- Writing blog posts or articles that will engage and inspire
- Creating a newsletter that helps solidify relationships with current customers
Gain a competitive edge by setting yourself apart from your competitors. Email if you’d like to increase your authority in your field.