Schema.org is a non-profit organization that may be changing the search game. In 2011 it unveiled a standard markup model (schema) that may well make keywords obsolete. This model codes content with html tags to make it easily identifiable to search engines. The primary goals are to: • Help search engines accurately identify the type…
Imagine hosting an event. When guests arrive you’d point out the bathrooms, food and drink tables. You might introduce new arrivals to other guests and help start conversations. If it’s a business meeting you’re thinking about, you may provide a printed agenda so visitors know what they’ll be learning. When you greet new visitors on…
Want to attract new business? Know your customer. This advice might seem obvious, but how many small and medium-sized business owners really know the demographic information of their best customers? These are the repeat customers who’ve developed a loyalty to your business—and they are key to your long-term success. To get the best results from…