Part 1: What is a Content Marketing plan? The world has plenty of mysteries, like if Big Foot exists and whether hijacker D.B. Cooper survived when he parachuted from a plane in 1971 with a bag of extorted cash. In the past decade, small business owners have encountered another great mystery – what is s…
To get results shape your content to appeal to your best customers. Your sweet Aunt Sally who is in her early 70’s, has a bachelor’s degree and makes $60K annually isn’t the perfect customer for every company, nor would she expect to be. But, popular chain restaurants, craft stores and easy-care, resort-wear clothiers probably have…
If you have to be convinced about the value of being genuine, just listen to the analysis about early presidential candidates. One whiff of phoniness and political analysts roasts the offending candidate and early supporters respond by scattering like dry leaves in the wind. The same thing will happen if you’re not genuine in your…
Most business owners know content drives web traffic when strategy is expertly executed. While creating an informational or editorial content calendar is becoming more commonplace, marketing content updates are an afterthought. Updating both types of content creates a consistent message while improving your website’s performance in two ways: • Social and editorial content attracts readers…
The holidays are coming. If you haven’t developed a campaign to take advantage of consumers’ impulse to buy – don’t panic. There’s still time to offer your clients special deals that are time-sensitive, which adds to their urgency to buy. If you haven’t put together a campaign to take advantage of the holiday shopping frenzy,…
If your business is online, you or members of your marketing team have likely spent hours strategizing about your content calendar. Your aim is to keep current clients engaged, attract new customers and strengthen your brand with targeted content. You’ve probably hired a great writer to create your blog posts and new marketing content for…
We’ve all done it—let an email blast get away before proofing it; misread a stat included in a newsletter article, or out and out just got something wrong in website content. Running away won’t help—your clients know where to find you. Instead, embrace your error and transform it into an opportunity to make a deeper…
After years of trying to monetize social media, there’s welcome news. Social media experts show that blogging can increase traffic to a B2B website up to 81% after you have a cache of 21 – 54 articles, and it can also get you up to 30% more warm leads. And, it builds trust with clients…
Since its inception, social media was identified as the great marketing equalizer, helping small businesses strengthen their brand and expand their reach to new audiences at no cost. But when you only post ads to Facebook, it probably won’t do much for your brand or revenue. To get the most out of it, you need…
As Google goes, so does internet search… and now Google is expanding its reach to help the more than 200 million U.S. adults who own mobile devices to search for info, products and more. On April 24, Google changed their search algorithm to rank mobile-friendly websites higher when the search is conducted on a mobile…