We’ve all done it—let an email blast get away before proofing it; misread a stat included in a newsletter article, or out and out just got something wrong in website content. Running away won’t help—your clients know where to find you. Instead, embrace your error and transform it into an opportunity to make a deeper…
After years of trying to monetize social media, there’s welcome news. Social media experts show that blogging can increase traffic to a B2B website up to 81% after you have a cache of 21 – 54 articles, and it can also get you up to 30% more warm leads. And, it builds trust with clients…
Since its inception, social media was identified as the great marketing equalizer, helping small businesses strengthen their brand and expand their reach to new audiences at no cost. But when you only post ads to Facebook, it probably won’t do much for your brand or revenue. To get the most out of it, you need…
As Google goes, so does internet search… and now Google is expanding its reach to help the more than 200 million U.S. adults who own mobile devices to search for info, products and more. On April 24, Google changed their search algorithm to rank mobile-friendly websites higher when the search is conducted on a mobile…
Email seems to have fallen out of favor as a marketing tool. It may be because as consumers, we’re inundated with emails that aren’t remotely useful. Of the nearly 100 unsolicited emails I get daily, I automatically delete 99.5% without opening them. Of the .5% that I open, most are from trusted vendors or because…
Schema.org is a non-profit organization that may be changing the search game. In 2011 it unveiled a standard markup model (schema) that may well make keywords obsolete. This model codes content with html tags to make it easily identifiable to search engines. The primary goals are to: • Help search engines accurately identify the type…