Identifying the primary audience for your product, service or business helps ensure your business’ long-term success. By doing a little research on social media, industry journals and even your competitors’ websites, you can usually pinpoint the type of customer who’ll be interested in your products.
Factor in what differentiates you from your competitors to narrow your target demographic even more. This helps you determine keywords that will drive organic traffic to your website. .
Read more about how to use keywords to drive traffic and gain prospects or sales.Once you’ve figured out the “best” keywords, CTAs and content for your site, develop marketing and public relations campaigns aimed at your primary customers. Think about the social media platforms that your customers will likely use—Twitter, Facebook, LinkedIn, Tumblr, and so on.
Consistent messaging across all of your marketing platforms—print, web, social media–is vital, as well as making certain the platforms you’ve chosen are getting the results you want.